the alafia collective

Powering Africa's Next
Global Icons

Your full-suite partner for commercial success. We provide integrated management, label services, and publishing solutions that elevate African talent into global powerhouses.

the paradox we solve

Creating music is easier than ever, but breaking music is harder than ever. African artists have immense potential but face fragmented pathways to global success.

We bridge the gap between local talent and global aspirations through strategic guidance, industry access, and synergistic partnerships that turn creative excellence into sustainable careers.

Latest release

latest release

Upcoming event

upcoming event

the alafia ecosystem

Three integrated divisions working together to maximize your creative and commercial potential

Management & Representation

Direct oversight of your career trajectory, from contract negotiation and brand partnerships to strategic collaborations that amplify every revenue stream.

Label & Artist Services

Full-scale A&R, marketing campaigns, and distribution strategies, plus modular services tailored to your specific needs—from studio booking to event planning.

Publishing

Co-ownership and strategic management of your compositions, maximizing sync licensing opportunities and royalty collection to build long-term wealth.

our collective

Artists, songwriters, and producers collaborating to create the next wave of global African music

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